Conducting research and analyzing data to identify and define audiences
Devising and presenting ideas and strategies
Compiling and distributing financial and statistical information
Writing and proofreading creative copy
Maintaining websites and looking at data analytics
Organizing events and product exhibitions
Updating databases and using a customer relationship management (CRM) system
Coordinating internal marketing and an organization’s culture
Managing campaigns on social media.
Responsibility includes developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Chief marketing executive (CMO) reports directly to the chief executive officer (CEO) and is responsible for all marketing activities within a company, promoting the company’s brand as well as the products and/or services it produces. CMOS depends on a thorough understanding of market trends and works with other chief executives and the board to create a bold vision for the future.
Adept at uniting cross-functional teams under a common purpose and work with other executives to develop a marketing strategy with measurable outcomes.
Depending on the situation, there may be a director-level marketing role as well.